About me
Steve Fales is Director of Marketing for ODVA where he focuses on promoting adoption of CIP communication technologies, including EtherNet/IP, within the automation industry. Steve has an extensive background in manufacturing organizations serving the industrial and automotive sectors. He has spent the past seven years in automation within both product management and network communication standard development across the discrete, hybrid, and process industries. Steve has a BA in Economics from Wayne State University and an MBA with a concentration in marketing (brand management) from the Olin Business School at Washington University in Saint Louis.